May 24, 2006

Airing their dirty laundry... the right way!

Unilever's ALL brand teamed up with Alcone Marketing Group to roll out their duds wrapped around a NYC bus with "Spot the Bus" sweepstakes. The campagin used consumers cell phones to record the bus' location and enter them into the sweeps.

An exciting promotion all in all, assuming you are standing upwind of the vehicle!

VIA: PROMO Article

April 26, 2006

Oreo Handi-Snacks... Insanity or Genius?

So those zany brand managers over at Kraft decided it was time to leverage the Oreo brand and extend the "Handi-Snack®" brand by creating Oreo Cookie Stick 'n Creme.

This seems absolutely insane to me. I mean, sure take all your broken cookies, sell them to Ben & Jerry's for a creamy mashup, but doesn't it seem like snack blasphemy to purposefully separate the Oreo from the creamy middle? Isn't that 98% of the joy of an Oreo? "What's your separation technique? I'm a 'TWISTER.'"

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April 25, 2006

HD a sandbox for creativity

Since the television networks openly missed their deadlines for being 100% HD by whenever the FCC told them to, there are only a handful of HD channels dedicated to the format.

On one hand this sucks, on the other, you have a channel like RAVE which is all HD, Dolby 5.1 concerts produced by PBS. They are incredible.

Seems to me there is a huge opportunity for marketers to sponsor or create HD content while the content fields are relatively untended.

Listening to my fantasy wife Sheryl Crow right now... Looks and sounds GREAT.