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A lens to focus the masses (of customer noisemakers)

Just discovered a blog which I love the concept of: CUSTOMER EVANGELISTS. Pretty cool work by Ben McConnell and Jackie Huba where they encourage the everyconsumer to grab the power the Net rightfully affords them and start marketing revolutions.

They provide tools, tips, presentations and links to others doing the people's good work.

So marketers that may think that *SOME* individual may or may not directly affect your business... be scared, be very scared... they're UNIONIZING!


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