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The internet version of the "Golden Ticket"

http://www.promomagazine.com/images/newsletter/hershey.ebay.jpegVery interesting campaign from Hershey's & Ebay where you collect codes from wrappers to bid on items on ebay. Will have to check out if it pings the lameness meter, but the concept here is a great one. Having been a fan of the Pepsi iTunes promo (especially since you could "hack" the bottles and win every time) this should be interesting to play with.

Source: Promo Magazine Newsletter


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